Zara Fashion Company Case Study Example | Topics and Well Written Essays - 6250 words

Zara Fashion Company - Case Study Example From this paper it is clear that  Zara company strategic analysis is provided in which the external environment is studied using PESTEL model. Porter’s five forces model is also adopted in studying the fashion industry that Zara is operating in. Internal strategic audit is provided in which various aspects of the organization is analyzed including financial performance, value chain analysis, design and infrastructure. The internal analysis provides an insight on Zara strength as well as is viability. External and issues that concerns the company stakeholders is studies. These factors notably affect Zara corporate image and the relationship among the stakeholders.  This discussion highlights that  Zara clothing company has grown over years since its establishment in 1975 becoming one of the famous companies in clothing and fashion industry. Zara has become the best known fashion brand in Spain as well as globally. This is attributed to its flagship brand of  £2.5 billio n holding group Inditex. Currently the company has emerged to be world fastest growing manufacturers of fashion clothing. The company has over 2000 stores globally and likely to double in the coming years. Within five years after its establishment the company had a spout of growth extending its operations over the principle cities in Spain. A key major breakthrough of its growth came after its venture into international markets under Inditex Corporation. Trendy Zara is the flagship brand for Europe's fastest-growing apparel retailer.  ... The company has over 2000 stores globally and likely to double in the coming years. Within five years after its establishment the company had a spout of growth extending its operations over the principle cities in Spain. A key major breakthrough of its growth came after its venture into international markets under Inditex Corporation. Trendy Zara is the flagship brand for Europe's fastest-growing apparel retailer. This growth can be argued to be attributed by company adoption of a sustainable breakthrough strategy. This has enabled the company to become world’s largest fashion group with a variety of fashion brand names such as Zara Kids, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home, Lefties and Uterque. ZARA STRATEGIC ANALYSIS Industry Overview Fashion and clothing industry is among the expanding most sectors in many economies in the world markets. This industry notably in Spain and its multinational ventures is characterized with high competition and c hange in designs and fashion affecting consumer demand in the key underlying companies. This industry has three major competitors both locally and internationally and these companies include Zara Company holding 9.8% of the market share, H&M Hennes & Mauritiz AB commanding 2.9% and Mango Market share being 2.6%. By 2011 the company is valued at $33.38, since the economic recession this industry forecasting a growth of 10.5% as from 2010 to 2015. It is also important to note that Spain in the fourth largest producer of textile. The industry majorly targets men and women aged 18-35 years old. These companies strive to provide affordable prices to the targeted cosmopolitan and young men and women interested in upscale clothing. This industry and its core markets

Old School Research Essay Example | Topics and Well Written Essays - 500 words - 2

Old School Research - Essay Example There are several forms, which land pollution can occur. This includes spilling of oil, using of farming chemicals, illegal dumping in the natural habitat areas, nuclear accidents and radiation spilling, loitering along the road and damages caused as a result of mining (Best, 31). Land pollution leads to deforestation, destroying the natural habitat that is occupied by wildlife and damages to the natural resources. This result too many negativities such as degradation of the country’s economy. Therefore, people should avoid the possible causes of land pollution. This will result to an attractive, clean environment (Peirce, 64). This is the contamination of water bodies. As a result, it leads to the death of aquatic animals and leads to health complications in human beings. Some of the reasons that are leading to water pollution include, emptying of sewage and dumping of harmful substances to river streams, Waste pills from industries that lead to contamination of underground waters (Best, 65). Others are biologically related such as bacteria cloth and therefore, water should be treated before being consumed. This is the contamination of air by emission of smoke and other harmful gases such as sulphur and nitrogen. Air pollution results to health complications such as asthma. The causes of pollution are nuclear accidents, exhaust fumes emitted by vehicles and the burning of fossil fuels. Improper lighting in communities that result in visibility of stars and planets at night leads to light pollution. These are street lightings shining their light in all directions rather than directing their light towards the streets and the unnecessary lighting in homes. Effects of lighting lead to disrupting the sleeping cycle and corrupt kids curious nature (Peirce, 88). Increasing of temperatures due to human activities leads to thermal pollution. These are the areas with vehicles and concretes or generally, a busy town this can also be